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Mahalekshmi Silks

FashionRetail
EcommerceDigital MarketingAI TransformationSoftware Development

The engagement

From the store floor to connected retail operations.

For Mahalekshmi Silks, the engagement connects ecommerce, product content, brand growth, hiring, and procurement. The work brings digital tools into the everyday routines of retail teams in Kerala.

01 / Engagement

Ecommerce & AI content

Store teams capture product photos and SKUs through WhatsApp. Inventory data enriches listings, AI generates garment imagery, and content moves to the ecommerce website.

02 / Engagement

Digital marketing

Social media management, content strategy, SEO, and Meta advertising supported the brand’s growth. The existing case study records Instagram growth from 29K to 234K followers over two years.

03 / Engagement

Recruitment support

A WhatsApp assistant screens applications for retail roles and prepares shortlists for management. The case study records a peak of up to 500 applicants processed in one day.

04 / Engagement

ProcureHub

A voice-enabled procurement application tracks buying trips, purchase baskets, and orders against budgets, supporting retail purchasing on the move.

Mahalekshmi Silks

Results across retail workstreams.

Figures from the existing client case study, reflecting the reported engagement period.

29K → 234K

Instagram followers

Growth over two years through the marketing engagement.

Up to 500

Applicants in one day

Peak recorded recruitment screening volume via WhatsApp.

4

Connected workstreams

Commerce, marketing, recruitment, and procurement.

AI Content Pipeline

A WhatsApp-led publishing workflow for store teams — from floor capture to live ecommerce content.

  1. 01

    Capture

    Staff send product photos and SKUs through WhatsApp.

  2. 02

    Enrich

    Inventory data supplies the product details.

  3. 03

    Generate

    AI creates realistic model imagery featuring garments.

  4. 04

    Publish

    Content is published to the ecommerce website.

What DEQX Delivered

A structured delivery footprint across commerce, growth, talent, and procurement — designed for ethnic-wear retail operations in India.

Ecommerce Platform

  • Customer-facing storefront at mahalekshmisilks.com
  • Catalog and publishing aligned to retail inventory
  • Support for product customization workflows

AI Product Content

  • Capture → Enrich → Generate → Publish pipeline
  • Realistic AI model imagery featuring garments
  • Reduced manual content workload for store teams

Growth Marketing

  • Always-on social and content programs
  • SEO foundations for organic discovery
  • Meta advertising tied to brand growth goals

Talent & Procurement Ops

  • WhatsApp recruitment screening at retail scale
  • Management-ready shortlists from high applicant volume
  • Voice-led procurement with budget tracking

A closer look at the work.

What did DEQX build for Mahalekshmi Silks?

DEQX delivered an ecommerce website with an AI-powered product content pipeline, digital marketing programs, an AI recruitment assistant for WhatsApp applications, and ProcureHub — a voice-enabled AI procurement application for retail operations.

How does the AI content pipeline work?

Store staff capture product photos and SKUs via WhatsApp. Inventory data enriches listings with product details. AI generates realistic model imagery featuring garments. Content is then published to the ecommerce website — reducing manual product-content work for offline retail teams.

What marketing results were achieved?

Through social media management, content strategy, SEO, and Meta advertising, Instagram followers grew from 29K to 234K over two years.

How does the AI Recruitment Assistant help store hiring?

It screens WhatsApp applications for retail roles and prepares shortlists for management, with capacity to process up to 500 applicants in one day.

What is ProcureHub?

ProcureHub is a voice-enabled AI procurement application that tracks procurement trips, purchase baskets, and orders against budgets — designed for retail buying workflows.

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Capabilities connected to this client.

Explore the DEQX service areas linked to Mahalekshmi Silks. Visit each service page for its broader capabilities and delivery approach.

Ecommerce

Create commerce experiences that bring product discovery, checkout, and business operations together. Build or improve the platform around your catalog, customers, fulfilment processes, and growth priorities.

Explore Ecommerce

Your next project

A different business. Your own next step.

Tell us about your business, the systems you use, and what you want to improve. We’ll help shape an approach around your context.

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