Switch

Retail
AI TransformationCustom Web Applications

The engagement

AI support for everyday customer conversations.

DEQX implemented an AI customer support assistant for Switch, a Malaysian technology retailer and Apple Premium Partner. The assistant handles customer conversations, with human escalation where needed.

01 / Engagement

Customer conversation automation

An AI assistant supports customer conversations across a business with an extensive network of retail stores and service centers.

02 / Engagement

Support at operating scale

The client record reports approximately 450–650 conversations from distinct users each day, with around 75–80% handled successfully without human escalation.

Engagement snapshot

The support workload, in context.

Approximate figures recorded in the existing client profile; these describe that engagement rather than a performance guarantee.

450–650

Daily conversations

Conversations from distinct users reported per day.

75–80%

Handled without escalation

Chats reported as handled successfully without human escalation.

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Capabilities connected to this client.

Explore the DEQX service areas linked to Switch. Visit each service page for its broader capabilities and delivery approach.

AI Transformation

Connect AI strategy, enterprise data, and software engineering to turn promising use cases into useful, governed applications. Start with a business problem, prove the approach, and build for everyday operations.

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